12 social media trends marketers should watch in 2025 [new data]

Source: hubspot

It’s halfway through 2025— time to take the temperature on which social media trends are defining the year.

In our 2025 Social Media Trends Report, the social media marketers we surveyed said keeping up with new trends is the number-one challenge they face. With the current economic and social volatility, it’s difficult to know where to play it safe and where to go all in. Alone, these calculations can feel overwhelming. Together, we can make sense of what’s happening.