Source: hubspot
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations.
HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47% of business leaders say their customer service experiences are highly personalized.
You can no longer rely on old-school personalization tactics like adding basic customer details to a holiday card or making a generic comment like “I love what your company is doing” in your outreach.
Buyers want to feel like their favorite brand understands their underlying needs and motivations. And they’re doing business with those who prioritize deep connection.