The fastest growing social media platforms of 2025 [new data]

Source: hubspot

Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can keep up with new social media platforms.

If you’re in the other half, I dove into the latest industry data and spoke to social media experts for you to uncover the fastest-growing social media platforms in 2025.