The most effective types of content on social media in 2025 [new data]

Source: hubspot

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more.

Sharing content on social media is a no-brainer for brands. But orienting yourself on the basics of social media, types of content, trends, etc. is a heavy lift.